Optimising performance and profitability of retail stores

This paper will present a method of assessing the performance of each store in a chain to determine the optimum performance potential and identify opportunities to improve performance.

Optimising performance and profitability of retail stores

Douglas Parker Douglas Parker Associates, South Africa

INTRODUCTION

The retail market is one of the most dynamic fields of enterprise in the world. There are few barriers to entry, and the market is always in a state of flux, allowing innovative new entrepreneurs to establish themselves and grow quickly, replicating their successes from town to town to form powerful chains. The stories are legion of people who have amassed vast fortunes in the retail world from small beginnings in individual stores.

But the retail market is also very unforgiving, and there is...

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