Munch Bunch - Thanks a bunch: how communications helped Munch Bunch return to growth

Frank Durden

Two years ago Munch Bunch was in decline, dropping from number two to number four in the market and facing the prospect of being delisted from every major multiple in the UK.

Munch Bunch - Thanks a bunch: how communications helped Munch Bunch return to growth

Principal Author: Frank Durden – Ogilvy & Mather Advertising

Contributing Author: Maria Sgroi – IRI

1. INTRODUCTION

If you asked a cross section of UK parents to name a brand of kids’ yogurt, chances are that Munch Bunch will appear high on the list.1 Yet two years ago the brand had fallen on hard times, dropping from number two in the market to number four by value sales and seeing sales decline by over 20% between 2006 and 2008.2ASDA had already delisted...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands