Commonwealth Bank - Talking asset finance

Rob Chandler and Belinda Giuliano

In the years 2006-2008, Commonwealth Bank’s market share in asset finance was declining, creating concerns about the impact on client longevity and lifetime value.

Commonwealth Bank – Talking asset finance

Principal Authors: Rob Chandler -BMF; Belinda Giuliano – Commonwealth Bank

Contributing Authors: Carl Dzedins, IKON Communications; Simon Gaffney, Joey Crosby, Doni Savvides and Alex Caredes – BMF; Sara Smithers, Martin Whelan, Tim Rogers and Nadhya Anchorena – Commonwealth Bank

TALKING ASSET FINANCE

The right message, at the right time, to the right people, with the right offer – sometimes it just all comes together. This is the story of how one of the most tailored, multichannel campaigns ever developed by Commonwealth Bank, achieved unprecedented results.

An investment of less than $300,000 brought in revenue...

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