Commonwealth Bank – Talking asset finance
Principal Authors: Rob Chandler -BMF; Belinda Giuliano – Commonwealth Bank
Contributing Authors: Carl Dzedins, IKON Communications; Simon Gaffney, Joey Crosby, Doni Savvides and Alex Caredes – BMF; Sara Smithers, Martin Whelan, Tim Rogers and Nadhya Anchorena – Commonwealth Bank
TALKING ASSET FINANCE
The right message, at the right time, to the right people, with the right offer – sometimes it just all comes together. This is the story of how one of the most tailored, multichannel campaigns ever developed by Commonwealth Bank, achieved unprecedented results.
An investment of less than $300,000 brought in revenue...