New insights for retail range development in the toiletries market: using comparisons across international markets

Remi Vazeille and Mike Harris

This paper discusses an approach to retail range development and category management for the toiletries and cosmetics sector on a multi-country basis.

New insights for retail range development in the toiletries market: using comparisons across international markets

Mike Harris and Remi VazeilleTaylor Nelson AGB Plc

UNDERSTANDING RETAIL STRUCTURES FOR CATEGORY MANAGEMENT AND DEVELOPMENT?

The idea here is to provide a solid basis for comparisons of category performance between retail stores. Within a national market it is important to compare like with like, but in many cases this limits the comparisons to a very small number of retailers. The comparison of stores across national boundaries is more practical when the different retail structures are well understood.

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