Barclays - Take one small step: how communications helped Barclays to ride out the financial storm

With the arrival of the financial crisis in 2008, Barclays were forced to evolve their value-led communications model.

Barclays – Take one small step: how communications helped Barclays to ride out the financial storm

Principal Authors: Sally Hedley – BBH; Sara Bennison, Paul Law and Neil Feakins – Barclays

Contributing Authors: Heather Alderson and Debra Stephens – BBH; Jakob Kofoed, Vishal Patel and Irina Pessin – Data2Decisions; Nicki Hare – Walker Media

EDITOR'S SUMMARY

The banking crisis was managed by financial institutions in various ways. Barclays took a particularly insightful approach with a new strategy designed to help customers take small steps to better money management. The business issue was clear as the bank faced a fall in...

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