Waitrose - essential Waitrose

Waitrose had been enjoying strong growth until the recession arrived in 2008: as a premium retailer, its immediate prospects looked bleak.

Waitrose – essential Waitrose

Principal Authors: Andy Nairn and Matt Wyatt – MCBDContributing Authors: Anders Iversen and Wanda Wilsher – BrandScience

EDITOR'S SUMMARY

It is not possible to discuss marketing in this last recession without mentioning Waitrose. Whilst many retail brands (featured elsewhere in this body of work) delivered a strong response to changing consumer needs, Waitrose stands out as a brand that had a smaller, loyal customer base who had fierce emotional ties to the brand; conversely they had much to lose if it got its offering or communications wrong. Waitrose had been enjoying strong growth until the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands