Evolution of the retail structure in Hungary: will it go the northern or the southern European route

Eva Nevihostenyi

There are some geographical regions where the changing retail scene was, or is, a kind of revolution.

Evolution of the retail structure in Hungary. Will it go the northern or southern European route?

va Nevihostnyi ANR Amer Nielsen Research Ltd, Hungary

INTRODUCTION

We hear the distinction between western and eastern Europe many times, emphasising the differences between the two. Let us forget about eastern Europe at the moment and look only at western Europe.

Is there a northern and a southern type of retail structure? If yes, what makes the difference? Does the central European, and especially the Hungarian, retail structure show similarities to it? Can we draw conclusions about the route Hungary will follow?

COMPARISON...

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