Making Hearts Race Through Innovative Communications
Agency Whybin\TBWAY\TequilaAdvertiser NISSANAuthor Hristos VarouhasTotal Campaign Expenditure $1 - 2 million
2009 was a very tough year for the automotive industry in Australia. The economic downturn resulted in the majority of Australians being too unsure about their financial future – a direct result of the Global Financial Crisis – to justify the expense of a new automobile. As a result foot traffic to dealerships ground to a halt. Forget converting queries into test-drives and then sales, dealers were struggling to even get a few remotely interested buyers...