Tape Recorder

This case study describes a novel approach to engaging senior technology officers at C-Suite level - an audience naturally resistant to unsolicited sales approaches - about the advantages of the Optus Evolve Managed Network.

Tape Recorder

Agency M&C Saatchi / MarkAdvertiser OptusAuthor Gres Girling and Colin JowellTotal Campaign Expenditure Under $500K

Optus Evolve™ Managed Network was a wonderful bit of kit, with great advantages for large companies, including great efficiencies, reduced headaches by outsourcing and "future-proofing" for large scale networks.

The only problem was that our target audience – Chief Technology and Chief Information Officers were so heavily courted through unsolicited phone calls, emails and direct marketing that taken together the communications resembled carpet bombing.1Adding to this, Managed Networks aren't something bought on a whim....

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