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Agency M&C Saatchi / MarkAdvertiser OptusAuthor Gres Girling and Colin JowellTotal Campaign Expenditure Under $500K
Optus Evolve™ Managed Network was a wonderful bit of kit, with great advantages for large companies, including great efficiencies, reduced headaches by outsourcing and "future-proofing" for large scale networks.
The only problem was that our target audience – Chief Technology and Chief Information Officers were so heavily courted through unsolicited phone calls, emails and direct marketing that taken together the communications resembled carpet bombing.1Adding to this, Managed Networks aren't something bought on a whim....