How acting like a retailer made for happier banking

The challenge facing Bankwest was to get double the transaction accounts and the same number of new credit card applications in January as the year before, but with less than half its previous spend.

How acting like a retailer made for happier banking

Agency HOSTAdvertiser BankwestAuthor Carrie BoothTotal Campaign Expenditure $1 - 2 million

This is a tale of consistency and efficiency. It's not exactly the glamorous side of advertising, the ‘breaking grounds of new media’, innovative executions and massive activation campaigns, but in many respects it's the side that's often forgotten. And, as this case study shows, when the elements of having a consistent and recognisable campaign come together with a nice piece of strategic thinking you can really optimise your spend and see the benefits...

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