Assessing the reader's satisfaction

Stefano De Alessandri and Ilaria Presotto

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazines owned by the Rizzoli Group, as well as its major competitors, with a view to identifying a magazine's performance variations over time and in relation to its direct competitors.

Assessing the reader's satisfaction

Stefano De Allessandri, Rizzoli Group, Italy andIlaria Presotto, SWG, Italy

FOREWORD

Back in 1993 our customers raised the issue of identifying an 'agile' tool to measure the impact produced by each article contained in each Rizzoli magazine. The tool thus created was to be used to pursue tactical objectives, rather than strategic goals. Its aim was to measure – and indeed strengthen – the syntony between the magazine's management, editorial staff, and users.

The request to identify ways of increasing the existing syntony stemmed from the need to reinstate a 'strong' relationship...

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