HSBC: Designed Around You
Brand Name: HSBCProduct Type: Personal Financial Services (Wealth, Loans and Cards)Campaign Title Designed Around YouCategory: Financial Services – Products/Services
MARKET CONTEXT
Banks in Singapore are at the mercy of their customers’ whims. Strict regulations enforced by the Monetary Authority of Singapore (MAS) mean that the offerings of the different banks across the island are practically indistinguishable from one another. Price can’t really be an edge because interest rates are tightly controlled by the MAS. Unique products also can’t be an advantage because the MAS regulates the kinds of products...