The IAB Online Advertising Expenditure Report Q3, 2007

This online adspend report for Q3 2007 shows quarter-on-quarter market growth of 22.9%. Display advertising was the star performer, up 39.1%.

The IAB Online Advertising Expenditure Report Q3

INTRODUCTION

Welcome to IAB New Zealand's second IAB Insight report covering the calendar quarter Q3 ending September 30, 2007. IAB Insight is an online advertising expenditure report produced by PricewaterhouseCoopers (PwC) on behalf of the Interactive Advertising Bureau New Zealand (IABNZ). This release is the second of a planned series of IAB Insight reports to be released each calendar quarter covering online/interactive market advertising spend for the previous quarter.

Around the world, IAB conducts regular research into online advertising expenditure. In New Zealand (as in USA, UK...

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