Regional media planning: the easy way. RegioMDS

Hans-Hermann Jager and Rolf Speetzen

This paper is aimed at answering the relevant questions regarding media selection in certain defined target areas.

Regional media planning: the easy way: RegioMDS

Rolf Speetzen and Hans-Hermann Jger Axel Springer Verlag AG (Germany)

INTRODUCTION

RegioMDS is a user-friendly software that lives through the dialogue between user and data on the screen. Therefore it is not easy to find a starting point for a written contribution, where naturally all the striking features and the action cannot be shown efficiently. Since a paper cannot reflect the interaction of the menu driven software, it can only be a poor copy of the real thing - RegioMDS, where MDS stands for Media-planning Dialogue System, a software which...

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