Creating great design takes guts: Daring to be different can give instant boost to market share (Landor Perspectives 2009)

The positive business effects of strong product design are highlighted by this paper. Great design is seen as appealing to all consumers - not the discerning few.

Landor Perspectives 2009 – Creating great design takes guts: Daring to be different can give instant boost to market share

Mary Zalla Managing Director

The word is out: Great design delivers great business advantage. Design is being increasingly leveraged to move and shape markets, attract customers, and help differentiate among competing products and services.

There is no doubt that consumers are more design savvy now than ever before. Interior design shows seem to outnumber game shows on television. American car manufacturers have been bested by their overseas design-oriented competitors, and La-Z-Boy has hired Todd Oldham to inject new life...

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