Appealing to Hispanic boxing fans via SMS campaigns: IAB Mobile Marketing

Agencies' engagement with boxing fans is the topic of this Warc report from the IAB Mobile Marketing conference.

Appealing to Hispanic boxing fans via SMS campaigns: IAB Mobile Marketing

Geoffrey Precourt, Warc

Fifty years ago, Friday nights were fight nights - a time when American families (well, at least fathers and sons) would gather around the television for the Gillette Cavalcade of Sports, a telecast live from Madison Square Garden.

The great names of the sweet science - the Rockys (Marciano and Graziano), Archie Moore, Sugar Ray Robinson, Willie Pep - brought boxing into American homes. Meanwhile, Gillette branded itself as a tough guy's razor with a generation of boomer boys who were raised "to look sharp, to feel...

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