The Warc Prize: What the Judges Said
The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation.
The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).
2010 Warc Prize for Ideas and Evidence Jury:
Alex Bogusky - Chair:founding partner of Crispin Porter + Bogusky and former chief creative insurgent of MDC Partners...