Ringing in the new: innovation case studies from the 2010 Warc Prize
Peter Field
The 2010 Warc Prize received more than 70 entries from 23 countries and 17 industry sectors. As part of the publication of Warc Prize entries, we will also examine the main trends exemplified by some of this year’s submissions, starting with approaches to innovation (see below), integration and social media.
Innovation is often poorly exploited because people fail to realise that success is as much due to how you do something as to what you do. Correctly handled, a modest innovation can...