Ringing in the new: innovation case studies from the 2010 Warc Prize

With the publication of the 2010 Warc Prize for Ideas and Evidence case studies, Peter Field analyses the field for genuine examples of innovation.

Ringing in the new: innovation case studies from the 2010 Warc Prize

Peter Field

The 2010 Warc Prize received more than 70 entries from 23 countries and 17 industry sectors. As part of the publication of Warc Prize entries, we will also examine the main trends exemplified by some of this year’s submissions, starting with approaches to innovation (see below), integration and social media.

Innovation is often poorly exploited because people fail to realise that success is as much due to how you do something as to what you do. Correctly handled, a modest innovation can...

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