Warc Briefing: Online video
Definition: Video – including video on demand, streamed video and rich media - accessed via web-enabled devices.
Quick facts
- According to one of the site's founders, two different "viral" events inspired the setting-up of YouTube in 2005: Janet Jackson's infamous Super Bowl "wardrobe malfunction" and the Asian tsunamii.
- Roughly 24 hours of content are uploaded to the site each minuteii.
- Just one in six videos uploaded by advertisers to YouTube subsequently "go viral", attracting high numbers of views through word of mouthiii.
History and future outlook
The establishment of...