Online advertising: Sell every seat on the plane

Falling demand means airlines are scrambling for revenue, while online fares and schedules, and aggressive promotions, are commoditising the industry.

Sell every seat on the plane

Ariel Geifman

Airline campaigns' ROI can be boosted by optimising the online media choice, the ad's frequency, sequence and the use of rich media

In the face of falling demand and the resulting over-capacity, airlines are scrambling for revenue wherever they can. At the same time, easily available online fares and schedules, and aggressive promotions, are commoditising the airline industry.

The easiest way for airlines to boost profitability is to sell every last seat, since the incremental cost per seat is only a coke and peanuts (for the airlines that offer this). Dynamic online...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands