The March toward Quality: The ARF's Quality-Enhancement Process
Ray Pettit
The ARF
OVERVIEWDuring the summer of 2009, the Online Research Quality Council (ORQC) of the Advertising Research Foundation (ARF) actively was shaping a new online data quality improvement process based, primarily, on the results of the Foundations of Quality study. Subcommittees of experienced clients and suppliers worked together to tackle three focus areas: panels, study/survey sampling, and response quality.
Their charge was to create a series of templates, definitions, metrics, and declarations that would bring structure to the conversations that buyers and sellers are having or need to have...