ESPN’s World Cup Challenge: Anywhere, Anytime, Anyhow

Geoffrey Precourt

How can major global media companies work with a variety of technology partners with so many different options and choices? The question was posed by Lisa Valentino, ESPN vp/digital and mobile ad sales, at the IAB Innovation Days conference held in New York.

ESPN's World Cup Challenge: Anywhere, Anytime, Anyhow

Geoffrey Precourt Warc

The 2010 FIFA World Cup presented a major challenge beyond football:

"How can major global media companies work with a variety of technology partners with so many different options and choices?" asked Lisa Valentino, ESPN vp/digital and mobile ad sales. And, more to the point, "How do you make it profitable?"

Photo credit: Doug Goodman

Media analysts all seem to expect an anywhere/anytime/anyhow universe of connectivity that reaches consumers wherever they may be 24/7. With technology in front of operations, however, the same prognosticators suggest that total...

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