AOL and the Digital Tipping Point

Geoffrey Precourt

At the IAB Innovation Days conference in New York, Tim Armstrong, ceo/chairman of AOL suggested that online advertising is growing faster than many people think.

AOL and the Digital Tipping Point

Geoffrey PrecourtWarc

"We've just come to a major tipping point," Tim Armstrong, AOL chairman/ceo, told a 2010 IAB "Innovation Days: Content Conquers All" audience. "A couple of weeks ago, a major advertiser – a Top 10 advertiser – showed up at our office. And they told us, 'We're spending everything we can on digital.' What about TV and other more traditional media? The advertiser told AOL that analog media would get the left-overs.

Photo credit: Doug Goodman

"It's a digital first," Armstrong said. "In the past, we'd talk of advertisers spending 10...

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