MRS Conference on Social ResearchNew ways of charting social change, engaging respondents and creating effective communications
Judie Lannon
The increasing influence of social research on policy making that characterised the last UK government and looks set to be continued by the new coalition is an excellent opportunity for social market research to raise its game. The MRS's recent conference on social research, chaired by Carli Lessof, Director of Innovation and Development, National Centre for Social Research, provided a mixture of innovative methodologies and case studies demonstrating a sophistication that commercial marketing could envy.
Realigning market research tools, methods and...