Brand: Detroit Public SchoolsPrimary Agency: Leo BurnettMedia Agency: Starcom USAContributing Agencies: Berg Muirhead and Associates/Brian Alexander ProductionsCountry: United States
Market background and context
Declining enrollment in public schools leads to funding shortfall
- Student enrollments at Detroit’s public schools had been contracting by almost 8,000 children a year since 1998.
- By 2008, that equated to a loss of 80,000 students – and a significant financial challenge, as the state of Michigan gives public schools funding that equates to $7,545 per student.
- As such, the drop in student numbers had contributed to a...