Surprise and Delight: P&G wins with its Pampers Superbowl and digital campaigns
Geoffrey PrecourtWarc
Procter & Gamble's North America Baby Care division has added a new spin to the decades-old marketing mantra, "surprise and delight." Pledging to "be where moms and dads are," the group moved in a different direction in 2009 by signing a quarterback as a primary spokesperson in support of a new line of diapers.
In some parts of the country, Drew Brees was a modest kind of hero. He signed with the New Orleans Saints as a free agent as the lower Louisianan region was...