From the Client Side: It's Our Way to Fly
Southwest Airlines keeps the touch light and the message solid
Herb Kelleher president and CEO, Southwest Airlines, Dallas
At Southwest Airlines, we take the competition seriously but not ourselves. That is an attitude we live by. You see it on the ramp and in the boardroom. So it is only natural that our advertising should reflect it as well.
The people of Southwest have made our airline a lot of fun fun to work for and fun to fly. We have employees who like to laugh and customers who...