From the client side: it's our way to fly

The account manager - a much maligned individual, attracting derision, ridicule and ignominy. But even the best creative, planning and media groups will be inefficient if left in the hands of poor account management.

From the Client Side: It's Our Way to Fly

Southwest Airlines keeps the touch light and the message solid

Herb Kelleher president and CEO, Southwest Airlines, Dallas

At Southwest Airlines, we take the competition seriously but not ourselves. That is an attitude we live by. You see it on the ramp and in the boardroom. So it is only natural that our advertising should reflect it as well.

The people of Southwest have made our airline a lot of fun – fun to work for and fun to fly. We have employees who like to laugh and customers who...

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