An apple a day

Walter J. O'Brien

The Children's Advertising Review Unit has been at the vanguard of voluntary self-regulation of children's advertising for 24 years, initially in traditionally media and now on the Internet.

An Apple a Day

Preventive medicine keeps the Web healthy for kids

Walter J. O'Brien

Once upon a time, parents used to admonish their children with the phrase: 'An apple a day keeps the doctor away.'

Some of the world's most sophisticated advertisers have a not too dissimilar notion aimed at protecting the advertising health of children and those who advertise to children: 'CARU, all the way, every day, keeps the legislators at bay.'

For 24 years in traditional media and now on the Internet, the Children's Advertising Review Unit has been at the vanguard of voluntary self-regulation of children's...

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