Me To We Research: Digital Characters – A New Way of Looking at Ourselves
John KearonBrainJuicer Group PLC, United Kingdom
Mark EarlsHERD-meister, United Kingdom
INTRODUCTION: THE RISE OF “WE”
In 2007, Earls described1 the emergence (in the literature and practice of management and political science) of what he called the “HERD” or “Social” perspective: that is, the conceptualising of human beings and human nature as first, foremost and last, social creatures. While the ESOMAR Congress awards committee acknowledged the credibility of this point of view in response to the award-winning 2007 Congress paper,2at that...