Thai Life Insurance – Value Oneself by Caring for Others
Campaign Title: Value Oneself by Caring for Others
Brand Name: Thai Life Insurance
Campaign Duration: Jan09-Jun09
Advertiser (Company Name): Thai Life Insurance Co.
Type of Product or Service: Insurance
Cost of Campaign: $1 million – $9.9 million
SECTION 2: CAMPAIGN SUMMARY
There's not much harder in the insurance business than getting “first timers” to buy insurance. Yet by building on a unique, emotionally-charged positioning as the insurance company that understands the value of human life, Thai Life Insurance found a way to appeal to...