Fisher-Price Creates a Digital Scrapbook for Moms

Geoffrey Precourt

Avi Savar, CEO of Big Fuel, the social-media/branded content agency, speaks at the ad:tech San Francisco conference on marketing to American Moms.

Fisher-Price Creates a Digital Scrapbook for Moms

Geoffrey PrecourtWarc

Avi Savar and Big Fuel, the social-media/branded content agency he started in 2004 and where he now serves as ceo, have set their marketing sights on American Moms. And they've done so with some empirical evidence.

"There are 82 and a half million Moms of all ages," Savar told a session at the 2010 ad:tech San Francisco conference. "There are four million American babies born every year." And, the key for marketers: "40 percent of those Moms are first-time mothers."

Additionally:

  • Moms control 50 percent of the wealth in...

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