Inbev UK

This campaign for Inbev UK, involving "in-pub" marketing for the Castlemaine XXXX beer brand, won bronze in the field marketing category at the 2006 DMA Awards.

Inbev UK

The Marketing Store

THE TEAM

Melanie Herbert – Group Account Director Philip Butterworth – Account Director Martin Tripp – Creative Director Pippa Chalkley – Senior Account Manager

OTHER CONTRIBUTING COMPANIES

Brand Ambassadors

WHAT IS WONDERFUL ABOUT THIS WORK?

We devised a brand experience drawing on XXXX's Australian heritage and delivering a piece of the outback in local pubs, leading to a 66% conversion rate from those customers taking the mobile bar becoming permanent stockists.

CAMPAIGN OBJECTIVES

To drive new distribution points for Castlemaine XXXX in the on-trade, drive reappraisal of the brand amongst both consumers...

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