Eurostar

A range of email campaigns from Proximity London drove long-term customer "love" for Eurostar, and won silver in the digital direct category at the 2006 DMA Awards.

Eurostar

Proximity London

THE TEAM

Derrin Stent, Brand Guardian/Copywriter Nicola Rogers, Brand Guardian/Art Director Alastair Ames, Group Account Director Reuben Turner, Copywriter Max Kostin, Designer Jamie Owen, Designer Andy Hepburn, Copywriter Maylis Garros, Account Executive

WHAT IS WONDERFUL ABOUT THIS WORK?

We used digital to build long-term love of Eurostar, as opposed to short-term sales, by delivering regular “hits of pleasure”. Overall, we achieved 93.5% deliverability rate, generating an ROI of 8:1: Eurostar's most successful digital campaign ever.

CAMPAIGN OBJECTIVES

Deliver our unique brand experience (Style with a Smile) and maximise revenue without...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands