Alto Clothing

This "edgy" viral campaign, from eCircle for client Alto Clothing - fashion for taller people - won bronze in the email category at the 2006 DMA Awards.

Alto Clothing

eCircle

WHAT IS WONDERFUL ABOUT THIS WORK?

This edgy video mail campaign showed a tall man having a horrific accident when alighting from a helicopter, highlighting that whilst tall men have problems, buying stylish clothing is no longer one of them. Sent out to a targeted audience of 10,000 males and to date has produced over 500,000 viral viewings

CAMPAIGN OBJECTIVES

To launch the Alto Clothing company, help raise awareness of the organisation, drive traffic to their e-commerce site and increase sales.

STRATEGY AND TARGETING

The campaign was targeted at young men aged between 20–35 who are tall...

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