Life as an account manager

Roger Chiocchi

The account manager - a much maligned individual, attracting derision, ridicule and ignominy. But even the best creative, planning and media groups will be inefficient if left in the hands of poor account management.

Life as an Account Manager

A much-maligned dinosaur enters the age of the digerati, the slow-growth economy, and the Spice Girls

Roger Chiocchi executive vice president, general manager, The Lord Group, New York

I remember it vividly. Early in my career a very hot film director, perhaps thehot director of the time, was quoted in a trade magazine as saying, 'all account executives are !@#$%#**&.' I was flabbergasted – and emotionally deflated. Had I wasted my undergraduate degree in television/radio/film and my Wharton MBA on a profession that was unworthy of mention in civilized language? Had I...

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