BBC TV Licensing

Students were encouraged to purchase TV licences by this Proximity London campaign for the BBC. An integrated strategy - including 30 different touchpoints - embraced co-creation.

BBC TV Licensing

Proximity London

THE TEAM

Sonia Singleton – Group Head/Art Director Debi Bester – Group Head/Copywriter Robbie Greatrex – Art Director Rob Mosley – Copywriter Marcus Iles – Copywriter Kate Harding – Account Director Claire Moore – Account Manager Adrian Hoole – Planning Director Ian Hands – Typographer

OTHER CONTRIBUTING COMPANIES

Hans Devolder – Illustrator

WHAT IS WONDERFUL ABOUT THIS WORK?

“A joke” is what some students think about having to buy a TV Licence. We disrupted that using a form of humour that's spreading across campus websites like wildfire:...

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