Great Ormond Street Hospital Children's Charity
Arc UK
THE TEAM
Aaron Martin – Creative Director Garry Munns – Creative Director Melissa Littler – Group Account Director Abbie Poole – Account Manager Tenacia Horlock – Production Manager
WHAT IS WONDERFUL ABOUT THIS WORK?
We executed the theme of hearts on Valentine's day, communicating a rational need and an emotional benefit: upgrading the hospital's cardiac wing – successful operations made donating tangible and rewarding. The average donation was an unprecedented £31 with an ROI of 5:1.
CAMPAIGN OBJECTIVES
The Great Ormond Street Hospital (GOSH) Children's Charity database is...