Oxfam
J2 and DNA
THE TEAM
Stephen Harvey (Oxfam) Tom Baldwin (Oxfam) Douglas Graham (Oxfam) Martha Douglass (Oxfam) Andrew Hatton (Oxfam) Maggie Hamilton (Oxfam) Jo Draper (Oxfam) All the Oxfam shop staff Anita Reed (J2) Ben Slater (DNA)
WHAT IS WONDERFUL ABOUT THIS WORK?
Oxfam Unwrapped set out to grow the virtual gift market, attract new purchasers and compete in the overall Christmas retail market. Over Christmas 2005 it delivered £13.9 million with an ROI of 7.3:1, generated 99,000 new Oxfam supporters and put virtual giving on the UK map.