Dealing with the Downturn

Brad DeHart

Following the onset of the economic downturn, many marketers have been required to operate with reduced budgets while seeing no similar let up in terms of their overall sale targets.

Dealing with the Downturn

Brad DeHart

Are you squeezing the most out of your marketing dollars – or just being squeezed?

For marketers, the dilemma of marketing during a downturn is obvious and widespread: They are being pushed harder than ever to produce greater results while also facing ongoing cuts to their marketing budgets. They are being asked to do more with the same or even fewer marketing dollars.

According to a recent ANA member company survey about marketing plans and expectations, more than two-thirds of marketers say they are under pressure to reduce spending. Most marketers are cutting costs...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands