Winning With Mom During the Great Recession – Walmart
COMPANY BACKGROUND AND BUSINESS CHALLENGE
Founded in 1962 with the opening of its first store in rural Rogers, Arkansas, Walmart Stores has grown to become the U.S.'s and the world's largest retailer. Committed to a business model that drives costs out of supply chains to enable customers to save money and live better, Walmart U.S. has grown to be an immense success, achieving $256B in net sales in fiscal 2009 and growing to more than 3,600 stores in the United States.
As the United States headed into an economic tsunami in...