CommunityOfVeterans.org - "Alone"

"Alone", a BBDO campaign for chairty CommunityOfVeterans.org, highlighted the mental health problems faced by combat veterans, and won gold at the ARF David Ogilvy Awards.

CommunityOfVeterans.org – “Alone”

Iraq and Afghanistan Veterans of America

BACKGROUND AND CAMPAIGN OBJECTIVES

The mental health consequences of combat threaten to overwhelm a new generation of veterans. There are 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan. About one third of Iraq and Afghanistan veterans struggle with serious mental health issues, ranging from depression to Post Traumatic Stress Disorder (PTSD), as a result of their service.

Untreated, these conditions can cause or aggravate other debilitating problems in the veterans' community including high rates of unemployment, suicide, homelessness, substance abuse, divorce, and child...

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