From the client side: Getting a big bang on a small budget

Little Caesars' advertising budget is modest in comparison to many other companies so they concentrate on campaigns that are entertaining and hilarious.

From the Client Side: Getting a Big Bang on a Small Budget

The laughs deliver for Little Caesars

Denise Ilitch Lites vice chairwoman, Little Caesars Enterprises, Inc, Detroit

Picture this: a newborn baby punching his obstetrician in the jaw; a baby in a high chair being propelled at high speed through a house by the power of a pizza 'cheese pull'; a singing baby balancing a cat on his head; a pizza delivery man being chased by a dog across the lawn when a sprinkler zaps him in the crotch; a dog dancing in a conga line; a scientist...

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