It's all about the work

Many agencies have given up creative reputations for the sake of building their business. The authors' agency endeavors to create great advertising (even through they 'hate' the business) and the article evaluates various ad campaigns.

It's All About the Work

Sweating for the shiver down the spine

Ellis Verdi and Sal DeVito

Want to create great work? Then you have to hate advertising. You have to hate it with all your heart.

It is not that hard to do. We all know the majority of the work out there is nothing to be proud of. It is not smart or strategically based, and a lot of it is boring, outrageous for the sake of being outrageous, or simply clever wordplays that do not mean anything. The worst of it uses expensive talent or...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands