Fresh Thinking: What makes Subway stand out in the US fast food sector

Michael J. McDermott

This article looks at the work of Tony Pace, CMO of Subway, a marketer whose brand serves up to 30 million people a week.

Fresh Thinking: What makes Subway stand out in the US fast food sector

Michael J. McDermott

Subway CMO Tony Pace relies on thematic brand messaging to get the most from his marketing budget

It's not unusual for marketers to speak in sports metaphors or create marketing campaigns with sports tie-ins. That's especially true of Tony Pace, chief marketing officer at Milford, Conn.-based Subway FAFT – and for good reason. His first job after college was as a sportswriter for a New Jersey paper, and Pace's friends even credit (or blame) him for steering Charlie Weis into coaching. While undergraduates at...

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