How to be a Visionary Marketer: Recommendations from GE and Home Depot

Chuck Kapelke

What makes a marketer ‘visionary’? This piece looks at the gap between marketing directors and their CEOs – too few marketers have been able to work alongside senior executives from other departments to set corporate strategy.

How to be a Visionary Marketer: Recommendations from GE and Home Depot

Chuck Kapelke

What it takes to lead and grow a marketing organization

ARE YOU A VISIONARY MARKETER?

If you answered yes, you could be mistaken. That's one of the key findings of the ANA's State of Marketing Survey, which asked 150 marketers about the role of marketing in their organizations. While nearly 70 percent of respondents believe they are “visionaries” or “leaders” in their organizations, only about 54 percent demonstrate such hallmarks of leadership as regular collaboration with other top leaders. And when asked how marketing could reach...

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