Securing the Millennial Market

As plans are made for the recovery marketplace, there is a sense of urgency to which marketers must pay attention to ensure they do not miss their window of opportunity with Millennials.
Millennials' needs are ever-evolving and they expectat to have products, services and brands created for and targeted to them. Marketers have to get out in front of Millennials and give them reason to imprint on a brand before they may even know they are in the market for a particular product or service. Financial worries among 20-something Millennials are just as serious as they are among Xers and Boomers; they need solutions to these problems but those solutions need to be served up in ways that speak specifically to Millennials....

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