Metropolitan Police

Badman, a "grime" song created by Roll Deep, was created for Elvis/MCBD's campaign for the Metropolitan Police, as part of the force's campaign against gun crime.

Metropolitan Police

Elvis/MCBD

CATEGORY

Creative Solutions

THE TEAM

Kate Tarry – Account Director John Treacy – Creative Director Richard Neville – Digital Director Danny Hunt – Art Director Gavin Torrance – Copywriter Paul Briginshaw – Creative Director Malcolm Duffy – Creative Director Russell Taylor – Producer Kerry Roper – Typographer Jake Nava – Director

WHAT IS WONDERFUL...?

340,000 watched Badman, which won eight awards on YouTube. 784,000 listened on MySpace and 12,500 on Kiss and Choice FM sites. There were 85,000 visitors to www.stoptheguns.org.

OBJECTIVES

We identified key factors...

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