Lexus (GB)

This campaign, developed by Partners Andrews Aldridge for Lexus (GB), a maker of luxury cars, targeted well-off, older males, and won a silver for art direction at the 2007 DMA Awards.

Lexus (GB)

Partners Andrews Aldridge

CATEGORY

Art Direction

THE TEAM

Steve Aldridge – Chairman Shwan Hamidi – Art Director Anthoula Nolan – Copywriter Andrew Waddell – Group Account Director Jo Eker – Account Director

WHAT IS WONDERFUL...?

We took 50-year-old men back to the cardboard box of yesteryear. More than one in 20 wanted to find out more, versus one in 32 two years ago. Oh, and 64% more test drives too.

OBJECTIVES

Attract older men who have previously expressed an interest but never followed through, and get them to ask for a brochure or test...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands