Pfizer
RMG Connect
CATEGORY
Business Direct Mail (High Volume)
THE TEAM
Claire Greenhalgh – Senior Account Manager Emma Shuttleworth – Account Manager Ben Evans – Business Director Julie Borrows – Senior Planner Jonathan Meatyard – Copywriter Darren O'Brien – Art Director Bob Anderson – Creative Business Partner Dan Colley – Creative Business Partner Guy Bradbury – Executive Creative Director
WHAT IS WONDERFUL...?
We wanted dentists to try new Listerine Advance Tartar Control, so they can recommend it to their patients. 3,487 responses were received from 25,404 packs: a 13.7% response rate against...