Fitness First

This campaign for Fitness First, a gym chain, was based around a promotion for a free five-day "taster pass" for new prospects.

Fitness First

Wunderman

CATEGORY

Business to Consumer (Miscellaneous)

THE TEAM

Iain Hunter – Copywriter Jamie Bell – Head of Art Simon Thompson – Creative Services Nathaniel Fine – Account Director Steve Harrison – Creative Director

WHAT IS WONDERFUL...?

We created a limited-budget, local door-drop campaign to attract new gym members. New numbers rose by 50% during the two months' activity, generating £36,916 in extra revenue.

OBJECTIVES

To encourage those that would usually dodge any kind of exercise to come and try out Fitness First with a free five-day taster pass. Then to convert these trial members...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands